Hip Hong Kong
Client: Hong Kong Tourism Board
Following a three way pitch, ODC was awarded the job of producing a pack highlighting details of the best places in Hong Kong to visit.
The pack consisted of eight inserts, placed inside a black card folder. An HK symbol was designed, combined with a dot matrix font and foil blocked onto the cover using a light refractive foil.
The front of the inserts hold a general overview for that sector, while the reverse holds the details. The folder was designed to ensure the whole pack held together without the need for any gluing, thus reducing overall production costs.